I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and the sound of heavy industrial sewing machines, staring at a pile of “premium” streetwear … Read more
Divide the Price by the Times You Wear It
I was standing in my shared studio last Tuesday, staring at a pile of “premium” heavyweight hoodies that had just been returned because the overlock stitching on the hem had … Read more
Dirty Membranes Stop Breathing
I was sitting in my studio last week, staring at a client’s Gore-Tex shell that had been absolutely butchered by a standard laundry cycle, and I just wanted to scream. … Read more
Small Batches Cost More Per Unit and Less Overall
I still remember the exact moment I realized the “exclusivity” tag was a total scam. I was hunched over a squeegee in a cramped, humid shared studio, staring at a … Read more
Band Merchandise Was the First Streetwear
I was sitting in a cramped, humid shared studio last Tuesday, staring at a pile of “official” tour merch that felt more like plastic than fabric. It’s the same old … Read more
One Shirt Costs Thousands of Litres
I was hunched over a heavy-duty screen printing press in a cramped, humid studio last summer, trying to pull a decent print on what was supposed to be a “premium” … Read more
Zines Started Most of This
I remember sitting on a sticky studio floor three years ago, surrounded by half-printed blanks and a mountain of “aesthetic” mood boards that meant absolutely nothing. Everyone was obsessed with … Read more
Outer Layers Need Room for Inner Ones
I remember standing in my first shared studio, staring at a pile of “oversized” hoodies I’d just finished printing, feeling absolutely gutted because they looked like shapeless sacks rather than … Read more
Customers Trade Patience for Existence
I remember sitting on a milk crate in my first shared studio, staring at a stack of sample blanks that felt more like sandpaper than cotton, all because I’d tried … Read more
Waterproofing Wears Off and Can Be Renewed
I remember standing in my first shared studio, surrounded by the heavy, chemical scent of drying screen prints, staring at a “high-performance” technical shell that had completely given up the … Read more