I still remember the first time I tried to flip a “curated” haul from a local estate sale. I was so caught up in the aesthetic of it all—the faded … Read more
A Kitchen Table and a Squeegee
I was standing in my tiny shared studio at 2 AM, covered in a layer of neon green ink and staring at a pile of “premium” blanks that had just … Read more
Packaging Is the First Thing Touched
I remember sitting on the floor of my first shared studio, surrounded by a mountain of polybags that felt like they were made of recycled grocery sacks. I had just … Read more
The Fastest Growing Part of the Industry
I was digging through a bin of “curated” vintage last week, and honestly, I almost threw the whole rack back. Everyone is talking about the massive secondhand markets growth like … Read more
Wash Inside Out and Cold
I was staring at a pile of once-midnight-black oversized tees in my studio last week, and honestly, it felt like looking at a graveyard of bad decisions. Most people think … Read more
The First Wash Is the Real Fitting
I was staring at a pile of “premium” heavyweight blanks in my studio last month, and honestly, I just wanted to throw them across the room. I’d spent weeks sourcing … Read more
What Must Appear and in What Language
I remember sitting on the floor of my first shared studio, surrounded by half-printed heavy cotton blanks, staring at a tiny, scratchy piece of polyester that felt like it was … Read more
The Cheapest Way to Own Something Unique
I still remember the first time I tried customising my own clothes back in my shared studio days; I had this massive, expensive vision of what a “designer” piece looked … Read more
Synthetics Hold Odour, Wool Does Not
I was pulling a late shift in the studio last month, surrounded by a fresh batch of heavy-weight cotton blanks, when I realized something: most people think a “premium” price … Read more
The Numbers Are Worse Than the Headlines
I was hunched over my cutting table last Tuesday, surrounded by a mountain of rejected scraps from a recent production run, when it hit me: we talk about the environment … Read more